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WotC WotC Gets A New Logo?

According to the Wall Street Journal's David Ewalt, Wizards of the Coast has a new logo. His article was the piece where we learned how Hasbro was restructuring.

Update - WotC just updated the logo on its social media accounts, so it's official!

wotc.jpeg


5C3273BE-77ED-4EC0-B93E-9B3A16CB889D.jpeg


Here's the old logo for comparison.

old_wotc.png


 
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Russ Morrissey

Russ Morrissey

Umbran

Mod Squad
Staff member
Not a fan. It just looks too generic, and the "of the Coast" part is too overshadowed by the ginormous "Wizards".

Consider the possibility that this was intentional, that minimizing the latter part of the name is by design.

This brings the logo into better alignment with the Hasbro Divisions name - "Wizards and Digital"

The typical shortening of their name I hear is the rather ugly-sounding "Wotsee". I can't blame them for hoping to turn that into "WIZARDS".
 

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Aaron L

Hero
I see this as the kind of logo that would appear at the beginning of a movie; you can practically already see the animation even in the still version.

I don't mind it, and even think it looks kind of cool, although it is an extreme break from all of WotC's traditional logos, it practically screams "ready-made movie-friendly logo," and I believe it will look kind of odd printed on/in books as opposed to fading in on movie/television screens or in video games, in which it would look fully appropriate.

The fact that the base version is already pre-sized to the ubiquitous 16:9 widescreen TV/movie format ratio is all the more reason to believe that Hasbro had this new logo created specifically for a hoped-for series of D&D/Magic movies and/or TV shows, as part of their new creation of the Wizards & Digital department to contain Dungeons & Dragons and Magic: the Gathering. This new logo was definitely designed specifically for screens rather than for print.
 



happyhermit

Adventurer
Welp, maybe they should have run it past some teenagers first (particularly the soliday W), because they quickly came up with some... creative interpretations and now I will never be able to unsee.
 

CrashFiend82

Explorer
It definitely is a digital first logo which is where all major corporations have/are going. Working for a print based company even they are focused on digital over print for new branding.
 

RixtheKobold

First Post
Maybe, but honestly I can't remember seeing the WotC logo on any of the D&D products I have purchased. I don't think it is a big deal for the D&D products, but could be a good thing for the brand.
its been on every book since Swords Coast Adventurer's Guide for 5e, it was on every 4e book, it was on the 2013 White Box Rerelease, and it was on every officially published book in 3/3.5.

It is also on every DDM and Icons of the Realms miniature package as well as the Nolzur's miniatures...
 

dave2008

Legend
its been on every book since Swords Coast Adventurer's Guide for 5e, it was on every 4e book, it was on the 2013 White Box Rerelease, and it was on every officially published book in 3/3.5.

It is also on every DDM and Icons of the Realms miniature package as well as the Nolzur's miniatures...
My point was not that it wasn't there (I assumed it was), but that it is not significant (or at least not significant to me). I look for the D&D name / logo, not the WotC logo.
 



I have some emotional attachment to the old logo, as the company's products were pretty important in my late teens and 20s. But it's just a logo. The old one had a good run.

Consider the possibility that this was intentional, that minimizing the latter part of the name is by design.

This brings the logo into better alignment with the Hasbro Divisions name - "Wizards and Digital"

The typical shortening of their name I hear is the rather ugly-sounding "Wotsee". I can't blame them for hoping to turn that into "WIZARDS".

Well, the problem is that "Wizards" by itself is more difficult to trademark. Even the old logo emphasized "Wizards," though. Even in casual discussion, "Wizards" sometimes feels ambiguous and WotC is better.
 


oknazevad

Explorer
My point was not that it wasn't there (I assumed it was), but that it is not significant (or at least not significant to me). I look for the D&D name / logo, not the WotC logo.
Exactly my thoughts. When it comes to D&D, the dragon ampersand is vastly more important of a logo than the WOTC logo. That is the universally recognized logo for the game.
 

Eltab

Lord of the Hidden Layer
Vaguely reminiscent of Close Encounters of the Third Kind posters, or the "go to the light" deep-deep-sea scene in Finding Nemo.
 

Blue Orange

Explorer
It doesn't really say 'Dungeons & Dragons' like the fire-breathing ampersand, though maybe that's the point? To be more multi-media and hedge across their various properties? (What do they own besides D&D and Magic?)

I do wonder if the 'of the coast' thing gets deemphasized because it's too geographically-tied--they want to sell outside Seattle. Also, from the marketing point of view, 'coast' tends to have a slight political tinge in the USA (and that's all I'll say about that) and they may want to be more generic.
 

Hussar

Legend
Mountain? Meet molehill. Over there is your cousin tempest lounging in teacup.

Then again, as someone else just said, nothing I have bought for 5e has a Wizard's logo on it. D&D logo, yes, but, no Wizard's logo.
 

Mountain? Meet molehill. Over there is your cousin tempest lounging in teacup.
That's a bit of non-sequitur in a thread specifically about discussing the new logo.

If someone was listing "things WotC gets wrong" and a major point of discussion was the logo, then that would be more apposite.

But I'm pretty sure we're all just mocking a logo that looks like it's made by a 3rd-year graphic design student in 2004 at this point.
Welp, maybe they should have run it past some teenagers first (particularly the soliday W), because they quickly came up with some... creative interpretations and now I will never be able to unsee.
Quite! At least it's not the AirBnB logo.
 

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