WotC WotC Gets A New Logo?

According to the Wall Street Journal's David Ewalt, Wizards of the Coast has a new logo. His article was the piece where we learned how Hasbro was restructuring.

Update - WotC just updated the logo on its social media accounts, so it's official!



Here's the old logo for comparison.


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Russ Morrissey

Russ Morrissey


The new logo is too digital focused. Does not look good on paper for a pen and paper type business.

Guess it tells us the direction of travel for Dungeons and Dragons now.
Maybe, but honestly I can't remember seeing the WotC logo on any of the D&D products I have purchased. I don't think it is a big deal for the D&D products, but could be a good thing for the brand.
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Gelatinous Dungeon Master
My initial reaction is I don't care for it. But that's not because I feel like the logo is bad, but because I have a lot of nostalgic emotion attached to their old logo. I'll be curious to see if they have different versions that are less detailed for certain applications.


Crown-Forester (he/him)
It'll take some getting used to, but it's fine. I'm sure there was a reason to leave behind "The More You Know"-type classic logo.
If it helps spread D&D, M:tG, etc to more players, what does it matter to us who already will buy anyway what we think of it? The point is to catch new audiences. And the old logo felt very 90s. This logo feels more in lines with say, the MCU.


It was time. I don't know when that old logo was designed, but it seems very '90s and very niche. I worked in comics/gaming/cards retail from 1995-2000, and it looks like the logo for a trading card company. The new one is much more modern and multi-media.
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for some reason it makes my brain loop on "what pixar(?) title basically used this?" It makes me expect to see opening credits next. Otherwise "um ok guess every company needs some logo"

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