WotC WotC Gets A New Logo?

According to the Wall Street Journal's David Ewalt, Wizards of the Coast has a new logo. His article was the piece where we learned how Hasbro was restructuring.

Update - WotC just updated the logo on its social media accounts, so it's official!

WotC - D&D Gets A New Division At Hasbro

Hasbro is reorganizing and giving tabletop gaming -- Dungeons & Dragons and Magic: the Gathering -- a higher priority. According to the Wall Street Journal, WotC's revenue last year was $816 million (a 24% increase on 2019). Brian Goldner, Hasbro's Chief Executive, says WotC is predicted to...

www.enworld.org

Here's the old logo for comparison.

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[darjr]

very.... movie studio. I do like it.

 

[imagineGod]

The new logo is too digital focused. Does not look good on paper for a pen and paper type business.

Guess it tells us the direction of travel for Dungeons and Dragons now.

 

[dave2008]

The new logo is too digital focused. Does not look good on paper for a pen and paper type business.

Guess it tells us the direction of travel for Dungeons and Dragons now.

Maybe, but honestly I can't remember seeing the WotC logo on any of the D&D products I have purchased. I don't think it is a big deal for the D&D products, but could be a good thing for the brand.

 

[Mike Myler]

what level of rarity is the sonic screwdriver tho

 

[payn]

Folks are still using pen and paper? Im ready for our digital overlords.

 

[darjr]

There has to be an animated version, like one that would okay before a D&D movie.

If not, quick, someone make one.

 

[Kobold Avenger]

Haven't they been using that old logo for decades?

 

[TheBanjoNerd]

My initial reaction is I don't care for it. But that's not because I feel like the logo is bad, but because I have a lot of nostalgic emotion attached to their old logo. I'll be curious to see if they have different versions that are less detailed for certain applications.

 

[HJFudge]

It makes me wanna say the first word, Wizards, in a huge and dramatic voice, then just rush through the next three words.

Whether or not that makes the logo good or bad will depend on how annoying the people around me are gonna find this

 

[Marandahir]

It'll take some getting used to, but it's fine. I'm sure there was a reason to leave behind "The More You Know"-type classic logo.
If it helps spread D&D, M:tG, etc to more players, what does it matter to us who already will buy anyway what we think of it? The point is to catch new audiences. And the old logo felt very 90s. This logo feels more in lines with say, the MCU.

 

[Marc_C]

That is a bad logo. They need to present a print media version.

 

[darjr]

Here is the “thumbnail” version

 

[HJFudge]

Here is the “thumbnail” version

View attachment 133326

This just reminds me of a shrug emoji.

 

[ART!]

It was time. I don't know when that old logo was designed, but it seems very '90s and very niche. I worked in comics/gaming/cards retail from 1995-2000, and it looks like the logo for a trading card company. The new one is much more modern and multi-media.

 

[Imaculata]

I think the old logo was just fine.

 

[tetrasodium]

for some reason it makes my brain loop on "what pixar(?) title basically used this?" It makes me expect to see opening credits next. Otherwise "um ok guess every company needs some logo"

 

[FoolishFrost]

My first take on seeing it.

 

[ART!]

for some reason it makes my brain loop on "what pixar(?) title basically used this?"

You're right - it's really ringing a bell, but i can't put my finger on it...

 

[FoolishFrost]

I think your thinking of the animated incredibles logo?