CEO Loren Greenwood
Loren Greenwood is the president and CEO of Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc., the world leader in toys and games. Headquartered in Renton, Washington, Wizards of the Coast engages over 300 people in the design and manufacture of lifestyle games products that enjoy global reach and celebrated brand familiarity.
Since coming to Wizards of the Coast a decade ago, Greenwood has been credited with improved company fiscal stability and has successfully addressed critical cross-company issues facing the game industry. As CEO, Greenwood is responsible for providing strategic leadership and oversight to the company's iconic brands, driving daily operations, and executing long-term planning.
Greenwood’s previous positions at Wizards have included those of chief operating officer (COO), executive vice-president of global sales and marketing, and vice-president of sales. Prior to coming to Wizards of the Coast, Greenwood spent ten years with Ace Novelty, a Seattle-based leader in specialty product manufacturing, first as divisional vice president and then general manager. He began his professional career with the Disney Corporation where he was responsible for the development and execution of consumer product awareness and cross-category marketing/sales initiatives.
Greenwood is an avid bicyclist and enjoys restoring cars and reading. He and his wife of 32 years live in the Seattle area.
