WotC WotC Makes Over $1B In 2021!

According to ICv2, D&D publisher WotC made over $1 billion in total sales in 2021, including $952M in tabletop games.

WotC is the first (and only) billion dollar publisher in tabletop RPGs, although much of this revenue will also be due to Magic the Gathering. It is responsible for a staggering 72% of Hasbro's total operating profit.

Interim CEO Rich Stoddart indicated that tabletop games grew 44% and accounted for 74% of the $1.3B sales for WotC in 2021. The division at Hasbro is 'Wizards of the Coast and Digital Gaming', so the remained came from the Digital Gaming side of things.

WotC Sold Over $950 Million in Tabletop Games in 2021

As Company Revenues Passed $1 Billion for the First Time

icv2.com

WotC - WotC Has A New President

With outgoing president Chris Cocks being promoted to the top job at Hasbro, WotC has a chief -- Microsoft's Cynthia Williams! Williams is joined by Tim Fields as Senior Vice President. Over at Microsoft, Williams was General Manager and Vice President, Gaming Ecosystem Commercial Team and was...

www.enworld.org

 

[eyeheartawk]

Huh.

I guess investing in artificially scarce cardboard makes a good return.

 

[Lyxen]

According to ICv2, D&D publisher WotC made over $1 billion in total sales in 2021, including $952 in tabletop games.

$952 out of $1 billion does not seem like much...

 

[Ulfgeir]

Is it just me, or does the numbers in that article not add up?

How can WoTC have a larger operating profit than Hasbro as such has net earnings? Or am I missing what each of those actually are?

edit: I get that revenue, is all money in.

So that means that Hasbro earns an additional $5 Billion on selling toys/licenses...

 

[qstor]

This might be sour grapes but I think this gives more "fuel to the fire" that WotC and 5e are the 900 lb gorilla of the RPG community.

 

[Jer]

So for tabletop game brands if you look at their website Wizards tabletop games are Magic the Gathering and Dungeons and Dragons. IIRC Avalon Hill was broken off into a separate unit and I thought all of their games went with them.

So did they make nearly a billion dollars off of just those two brands last year, or do they have more game brands they don't advertise on their website? (I thought Duelmasters was also Wizards but there's not a hint of it on the corporate site so shrug)

 

[Mezuka]

Duelmasters

"As of December 2006, the English sets of Duel Masters were discontinued by Wizards of the Coast due to weak sales and was hosted by Takara Tomy in Japan for a brief time.[2] However, in June 2012, Wizards of the Coast relaunched Duel Masters under a new franchise named Kaijudo: Rise of the Duel Masters. Based on the existing Duel Masters brand, Kaijudo featured an online game, trading card game, and a television series.[3][4] In 2014, the company announced they would stop production of the paper version of the game in the United States.[5]"

 

[embee]

Huh.

I guess investing in artificially scarce cardboard makes a good return.

No.

Convincing other people that your pieces of artificially scarce cardboard has a good ROI.

Merely owning said cardboard, however, is only slightly more fiscally prudent than purchasing NFTs.

 

[Ibrandul]

So for tabletop game brands if you look at their website Wizards tabletop games are Magic the Gathering and Dungeons and Dragons. IIRC Avalon Hill was broken off into a separate unit and I thought all of their games went with them.

So did they make nearly a billion dollars off of just those two brands last year, or do they have more game brands they don't advertise on their website? (I thought Duelmasters was also Wizards but there's not a hint of it on the corporate site so shrug)

It’s almost all from D&D and MtG. WotC used to produce games outside those two areas until quite recently (for example the Transformers CCG), but now the few products in their catalog that aren’t actually D&D or MtG are small games based on those two IPs, such as Dungeon Mayhem and the new D&D-themed version of The Great Dalmuti.

I suspect there may even be a corporate policy in place now to the effect that everything WotC releases must be either D&D-branded or MtG-branded, precisely because recent history has shown those are the brands that make big money for the company, and their recent forays outside those IPs have been less reliably profitable.

 

[Jer]

Merely owning said cardboard, however, is only slightly more fiscally prudent than purchasing NFTs.

Hey, at least when the bottom falls out of the cardboard market you have a piece of cardboard with a pretty picture on it that you can use in crafting projects.