D&D General You're Hasbro/WotC Marketing - What Do You Do for the 50-year Anniversary in 2024?

[antiwesley]

For the love of all that is good and holy, NO MORE HISTORY BOOKS!
Anyone and everyone who is willing to talk has been and repeatedly interviewed for mutilple books.
Unless they can channel the spirits of Gary and Dave, it's a dead horse that everyone seems to want to beat to make some sweet WoTC-style cash grabs.

My predictions:

-6E or some iteration of it.
-MTG will be rebranded as the "Dungeon and Dragons: TCG"
-*WoTC will fund the Gygax Statue in Lake Geneva and reveal it.
-Hasbro/WoTC will become a fully merged company, and Hasbro will only exist on paper, as WoTC reveals RPGs for popular Hasbro properties that have generally remain unRPG'd.
-*Disney will purchase Hasbro/WoTc for the purposes of destroying the franchise for even more money accessing the rich multimedia aspect of D&D's 'history'
- In that vein, we'll see a fictionalized 'documentary' with actors playing the people involved. The cast will be diversified to hide the fact that the game was a "White Man's Invention" to candycoat the real truth. A porn parody will soon follow. (I've heard stories DIRECTLY from people who were in involved, and the the 'documentary' would be at a soft-core porn level already. )

and finally,

-*The Marmoreal Tomb will have finally been published and will be completed as per the original KS.
- Justin LaNutso will be launching the 10th iteration of "TSR" from behind a cell door after being convicted of fraud for the 9th time.
This system will be purely based on the ability of your character to not drop the soap in a prison shower.

* - these are listed as possibilities, but likely will not happen. The future is hard to predict after all.

 

[Enevhar Aldarion]

Since this little note in the recent earnings report was not out there when this thread was first started:

Leveraging Hasbro's unique ability to develop and merchandise key brands across the business, the DUNGEONS & DRAGONS feature film finished principal photography during 2021 and is currently in post-production. A full Brand Blueprint campaign is slated to maximize the franchise value of DUNGEONS & DRAGONS across tabletop and digital gaming, consumer products, licensing and entertainment to align with the scheduled theatrical release in 2023.

So my question would be: what can they do that was not already done for the movie and also would not cause burnout or over-saturation after months of D&D being used everywhere to plug the movie? The movie is still set for a March 2023 release window, when in 2024 all the 50th anniversary stuff starts will make a big difference. Also, if the movie is a dud, will enough time have passed between it and the new books to make a difference?

 

[Uni-the-Unicorn!]

I'm betting they forget until the night before, then release some social media posts, and that's it.
Honestly, their targeted demographic likely doesn't care about the game's ancient history, and Wizards would probably prefer not to be viewed
as a relic from the past.
So my prediction, it's not even noticed: just like the 40th anniversary was mostly ignored.

That seems like an odd prediction given that they have already said a revised set of core books will be coming out for the anniversary. I mean the market every normal release, and this one seems a bit more than normal.

Now, I don’t anticipate they level of stuff the OP does, but definitely more than nothing.

PS - they did celebrate the 40th with. New addition, in case you missed that!

Edit: oops! I thought this was a new thread, not a necro. Sorry retreater!

 

[not-so-newguy]

Sell it to a hedge fund?



Apologies, I'll see myself out.

 

[Enevhar Aldarion]

Sell it to a hedge Wizard's fund?

Fixed

 

[Alby87]

Well, 2023 will be also Magic 30 anniversary. They will go in "festive mood", with a logo meaning celebration for both franchises that will be included in books, movies, card set and more for poducts released in those two years (2023 and 2024). Think what Nintendo usually does for important anniversaries.

 

[Geoff Thirlwell]

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