I think your information is 10 years out of date. But to each their own.I’m saying why are third parties putting on better D&D shows (live streams, podcasts, arenas) than the D&D people?
It seems like everything WotC does is aimed at people who are already playing the game.
Sure you get an article in Time Magazine every few years that read like someone’s grandma trying to explain the game to her sewing circle. But are regular people reading that article or is it the gamers who are just happy to see their thing out in the wild?
Here’s my final words on the subject….
Golden Arches….Guy with a monocle (both Mr Peanut and the Monopoly guy)…Where’s the beef?…the iPod adds with the dancing shadow people or….theres an app for that…Colonel Sanders…Geiko lizard…all iconic marketing. When you mention D&D to a casual bystander they don’t sing a jingle or recite a catch phrase they think….do you live in your mom’s basement.![]()
BUT, since this is a "what would you do" thread, let's bring it back on topic: how would you manage marketing in a way consistent with what you have expressed here?