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TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver. As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR". The principle...

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

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  • Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
  • Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.
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  • June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.
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  • December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
  • December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.
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  • January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
  • January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
  • January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
  • January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
  • March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.
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  • March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
  • March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
  • March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
  • May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
  • May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
  • May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).
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  • July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
  • July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.
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(screenshot courtesy of the @nohateingaming Twitter account)

  • August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
  • September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
  • September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
  • June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!
  • TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
  • TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
  • TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
  • TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)
 

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According to Don Semora of WTG, JustinL of NuTSR is already trying to sell the museum.

I'm waiting for hard proof, but it's very believable. It definitely seems like Justin Lanasa has decided he wants to get out of the hole he's dug for himself. Three thoughts:

1. If true, this is an even worse day for Jeff Leason.

2. I don't believe condition #3. I believe Justin is telling people that he's not trying to make a profit. But I don't believe for a second he's being honest about that.

3. There is no way that a sale of the DHSM could go through right now. Between the facts that the DHSM LLC is named in the countersuit with WotC, and the fact that the finances are absolutely entangled with TSR LLC that just filed for bankruptcy (it's public fact that the DHSM website is the storefront for NuTSR and that there is stock of NuTSR product at the DHSM), it's just not possible. There will be a number of legal challenges to any sale, and it will likely get held up in court until well after the other issues are handled. The only way a sale will go through is if it's negotiated as part of a settlement with WotC (and any other major creditors to NuTSR that pop up).

As a side note, @tenkar also had a follow up video to the Jim Ward drama from yesterday. Not really NuTSR related, but in case anybody wants some follow up here it is:

 

DLIMedia

David Flor, Darklight Interactive
2. I don't believe condition #3. I believe Justin is telling people that he's not trying to make a profit. But I don't believe for a second he's being honest about that.
Remember, Justin is his own #1 creditor. If the museum is sold as part of the bankruptcy, he seems to think it will go straight to cover his debt anyway.

Not sure the court will feel the same way, but...
 

Remember, Justin is his own #1 creditor. If the museum is sold as part of the bankruptcy, he seems to think it will go straight to cover his debt anyway.

Not sure the court will feel the same way, but...

I suppose a lot of it is really up to WotC (and their lawyers). If they don't challenge the bankruptcy or push with their countersuit, I don't know if anyone else has enough legal interest to question things. It's possible Justin could slime his way out of a lot of things if WotC decides they would rather have the publicity around this die.

As a side note that gives some credit to Don's video, at one point over the weekend I thought it was interesting that Lanasa was in Lake Geneva for RDP Con. IIRC, he hasn't attended any of the previous ones, and it doesn't seem like the type of event he would normally travel for. If he was also in town to start the process of selling the museum of, it certainly makes a lot more sense with the timing.
 

I believe Justin is telling people that he's not trying to make a profit. But I don't believe for a second he's being honest about that.
He has a strong financial incentive to make a show about "no profit being made" since WotC's plea for relief includes all funds made from the use of the trademarks, and a good legal argument that if he were to sell the property for more than what bought it for - at least a significant part of that would be due to the branding he built using their trademarks.

That adds up to a strong incentive to try to sell it through one-to-one discussions rather than a formal listing with a real estate office etc, so that he can negotiate what the official story is and how any side benefits/under the table payments are handled.

If the museum is sold as part of the bankruptcy, he seems to think it will go straight to cover his debt anyway.

The museum is, according to the bankruptcy, personal property of Justin himself - so won't go into the business bankruptcy unless there's an issue over the "rent" he was charging his own businesses etc.
 



Umbran

Mod Squad
Staff member
Supporter
The museum is, according to the bankruptcy, personal property of Justin himself - so won't go into the business bankruptcy unless there's an issue over the "rent" he was charging his own businesses etc.

He is personally named in the suit with WotC, and has pretty clearly pierced the veil of his LLCs would have given him. So, eventually, his personal assets will be on the line too.
 

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