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TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver. As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR". The principle...

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

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  • Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
  • Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.
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  • June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.
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  • December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
  • December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.
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  • January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
  • January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
  • January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
  • January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
  • March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.
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  • March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
  • March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
  • March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
  • May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
  • May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
  • May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).
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  • July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
  • July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.
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(screenshot courtesy of the @nohateingaming Twitter account)

  • August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
  • September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
  • September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
  • June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!
  • TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
  • TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
  • TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
  • TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)
 

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Cordwainer Fish

Imp. Int. Scout Svc. (Dishon. Ret.)
It's as good an explanation as any. If he wanted to run a gaming company, there are so many easier paths he could've taken, instead of a multitude of actions that were guaranteed to bring the full weight of Wizards' legal department down on him. I've said it before - on paper, the Dungeon Hobby Shop Museum was a good idea.
"Avoid bleep-ups. We all know the type. Anything they have anything to do with, no matter how good it sounds, turns into a disaster."
- William S. Burroughs, "Words of Advice for Young People"
 

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Ancalagon

Dusty Dragon
I don't think developing a game was the goal. I think he really thought he'd found the "one weird trick to get a lot of money out of Hasbro". Get the trademark, squat on it, and force Hasbro to pay out seems like it was probably the plan. If he'd just wanted to make a game he could have easily made his own "Stellar Borders" OSR-type game and not be in this mess. Even if it has been a retroclone of the original I doubt that Hasbro would have moved on him.

Every single time I think about it I remember that this all started with him suing Hasbro and not the other way around. It still boggles my mind that anyone would pick that fight intentionally. Even if you want that fight at least get them to throw the first punch. Hard to spin a David and Goliath story when David is poking a sleeping Goliath in the rump with a pointy stick and demanding he fight.

Indeed. Wasn't there some texts released where he seemed to say the trademark was worth 100 million dollars? (although I can't help but wonder if that was to get volunteers and supporters on board)

I can't help but feel that if he had gone to WotC with 100 000$ as his opening bid, that WotC would have been glad to send him a bit of money to clear all of this up. But these days, that kind of money doesn't wow anymore...

I'm no expert on this, I don't know what would have been a reasonable number. But it's preeety damn clear that his ask was far too great.
 


I'm no expert on this, I don't know what would have been a reasonable number. But it's preeety damn clear that his ask was far too great.
Assuming it was an attempt to IP (specifically Trademark) troll, then it absurd for two reasons:

1. The goal is to pick an amount where it is substantially cheaper for the party to pay you a reasonable profit margin than to fight you in court. There is no reality in which a trademark dispute of this level would ever approach $100 million in costs - and no reality in which Justin could keep the fight going long enough to ride out his own costs long enough for them to get there.
2. The other important element is you need to let the "victim" save face - so it has to be done discreetly. You register, then you engage in confidential correspondence with them - and agree to a confidential settlement.

Setting your sights on an irrational amount of money, and making a public spectacle of it - essentially demands that the megacorporation make an example of you.

Because Hasbro could probably afford $100 million once, but they can't afford to be constantly dealing with bad PR, and having to pay $100 million every time someone tries to troll them. They're better off spending $100 million to make sure that its understood that they will not tolerate it.
 

Umbran

Mod Squad
Staff member
Supporter
I don't think developing a game was the goal. I think he really thought he'd found the "one weird trick to get a lot of money out of Hasbro". Get the trademark, squat on it, and force Hasbro to pay out seems like it was probably the plan.

If I recall correctly, it was: Get the trademark, license it, and then either reap the benefits of that, or force Hasbro to pay out.
 

Umbran

Mod Squad
Staff member
Supporter
If he wanted to run a gaming company, there are so many easier paths he could've taken, instead of a multitude of actions that were guaranteed to bring the full weight of Wizards' legal department down on him.

That would require that he know a few things about the game publishing business, and it is not clear that he has a clue in that regard.

As I just mentioned, the original goal does not seem to be to run a company that creates games. It was to run a company that licenses a mark that would give other creators the image of legitimacy - in effect to be the owner of the "TSR Stamp of Approval".
 


If I recall correctly, it was: Get the trademark, license it, and then either reap the benefits of that, or force Hasbro to pay out.
It appears that was definitely an an element of it:
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Though for the most part, it seems like it's a mix of random impulses with few plans.

The trademarks may have been for ransom... but they also wanted the clout... and to license them... and to get praise for making great games, etc. It's a mess.
 

Faolyn

(she/her)
As I just mentioned, the original goal does not seem to be to run a company that creates games. It was to run a company that licenses a mark that would give other creators the image of legitimacy - in effect to be the owner of the "TSR Stamp of Approval".
You know, there are times I wish I had that sort of self-esteem--the type that would let me think "I'm so awesome, people would pay to have my approval," instead of what I have now, which is triple-guessing my every thought and move.

Then I look at the people who do think like that, and become very glad I don't.
 


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