MartyW
Explorer
Sure, of course you can sell different packages at different prices. They decided that $20 was the price point they wanted, not $25, and which they believe will shift more product.
Hey, maybe your analysis is right and theirs is wrong. I imagine plenty of market research went into that price point though.
I totally get the $20 price point (seriously... read the blog post). There is a psychology with that number. Look in your wallet. There's the $20 sitting right there... Want, want. The bean counters probably decreed that should be the target (or Target) price.
But, there is a flip-side to this kind of decision. I can't recall the author now, but there was a well know car executive who wrote a book on how the auto industry lost a lot of its way because the accountants would take an awesome design and then try to maximize for profit. Corners would be cut or features reduced because they wanted to save a few pennies here or a dollar there on production. The problem was that once one of these awesome designs went through the budget analysis, the cooler-than-cool design was now a watered down shell of its former self and the consumers punished this lack of innovation with poorer sales.
My fear is that the Hasbro accountants want to make an additional $0.50 (or less) per unit sold instead of saying "Let's ship the best $%*ing box set we can while still making a modest profit." The goal of the Starter needs to be getting new players into the game so you can sell the *other* books and supplements.
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