Tony Vargas
Legend
So, for everyone (including me) focusing on the current success of 5e as a reason we won't see a new ed, it's interesting to reflect that, at the height of D&D's fad-years popularity, there were 3 editions in print, /concurrently/, and TSR essentially, though with no fanfare, rolled rev on Basic D&D a couple times.
The strategy is different now, it might be WotC will, in even greater contrast to the fad years, decline to roll to a 6e even /after/ 5e plateaus or falls off.
The rev-roll-to-goose-sales strategy was born of a time when the pool of players was small, dedicated and relatively stable. Now that it's larger and more casual, a different strategy may be called for in the face of a drop off in sales.
The strategy is different now, it might be WotC will, in even greater contrast to the fad years, decline to roll to a 6e even /after/ 5e plateaus or falls off.
The rev-roll-to-goose-sales strategy was born of a time when the pool of players was small, dedicated and relatively stable. Now that it's larger and more casual, a different strategy may be called for in the face of a drop off in sales.