Most folk don't have a whole lot of depth behind their ears in which to put padding along with the ear strap of the mask.
The simplest solution seems to be a short strap with a large coat button on each end. The strap goes across the back of your head, and the ear loops go around the button instead of your ears. Problem solved. My wife crocheted a bunch of these for friends who have to wear masks all day at the start of this.
There are professionally made variations on the concept as well...
Public health experts still recommend wearing face coverings indoors to protect against COVID-19 and other respiratory illnesses. According to expert guidelines, here are the best face masks for flying on a plane.
www.health.com