jasper
Rotten DM
Which is why I encourage all gamers to keep a spreadsheet on what they spend a year. I did have trouble firguring out the 6 month break. April right.
D&D 5E New D&D WotC survey asks if you read ENWORLD!
ph0rk
Friendship is Magic, and Magic is Heresy.
When I run surveys professionally, a questionnaire of that length can have anywhere from $5-$50 in compensation, depending on the target population. Actually, surveys of half that length have about that much. People often flat refuse to complete surveys of greater length than 10-15 minutes, and with a convenience sample you have no way of knowing if the population that doesn't take it differs markedly in attitudes.
For this population, they could have arranged for some VTT maps or tokens or something; though they'd have to have had their own VTT first... whoops. Entering folks into a drawing for a free copy of special-art Tasha's would be another good incentive.
And when they do that with shoddy methodology they get a "consensus" that doesn't accurately reflect the population they care about.
If they actually care about what the players think, a survey that a significant portion of those players won't bother to take is a useless data collection mode.
While I am at it, they shouldn't place alternate forms of items on the very next page as the first form - come on.
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Ralif Redhammer
Legend
As someone that's designed surveys for work, putting a randomly-selected gift card as a possible reward for completing a survey is a common practice. Especially for extensive surveys, it's been shown to increase survey response rate, which can often be a struggle. That being said, I was more than happy to make my voice heard here, sans reward. And in this case, considering how vociferous gamers can be online, I don't think they'll have trouble getting enough data.
You encourage people to keep a spreadsheet all year so they can fill out WotC's market research surveys?
jasper
Rotten DM
No I encourage people to keep a spreadsheet of what you spend on your hobbies. You will be surprise how much money you spend when you track all the small items. Ex. I spend $4 on back scratchers this week. We use them to move minis around on the table. And it was a gag gifts for DMS.
On the contrary... I think the people who fill out their surveys are the ones they in fact do care about.
It's the ones that feel they need to be compensated for their time that are probably not the people for whom they have much concern.
But then again... they usually get so much response from these things that any one single person's declarations do not hold any real weight in the results anyway. So filling or not filling it out just adds another drop of water into the bucket for them to see what floats to the top.
ph0rk
Friendship is Magic, and Magic is Heresy.
No, it is people that buy books.
And the people who buy their books fill out the survey. So they are getting what they want-- an average look at a segment of their population that buys their books.
