Parmandur
Book-Friend, he/him
The only surprise about D&D plus Magic selling so well was that they waited 20 years to pull the trigger.Yes, but all of that is true right now.
New audience.
Hit trailer and looks like a hit franchise. (OK that's still on the bubble, maybe, but it's gone from "unsure" to "well maybe"). The D&D franchise was a hit for Magic, selling a ton of Magic. (which frankly I'd never have guessed).
My point is, in terms of the lightning in a bottle, the conditions seem to be improving. New iterations of Monopoly or Settlers of Catan donslow down sales any, and D&D is entering that territory rather than a niche hobby hanging in for dear life.