It's also used in the Anecdotal Evidence Fallacy. "I don't care what that peer reviewed study says. This is what happened to ME."
Actually, it's only a fallacy if it's used to extrapolate a general rule. If studies shows that 1 in 100,000,000 persons die in a stampede of kangaroos, concluding that wearing a kangaroo-repelling hat is not something that should be made mandatory, you could very well care and be extremely vocal if you're the one that got stampeded despite the odds.