FrozenNorth
Hero
Except casuals ARE existing customers.Nearly every business case study ever shows this to be objectively, provably wrong on every level.
If you are running a business, your most profitable customers---and the ones most likely to expand their purchasing with you---are existing customers.
I’ll go even further, lots of those “casuals” buy every book from D&D as well, they just started in 4e and 5e and therefore value different game elements than the “hardcore” posters on this site.
But why stop there? Many of the “hardcore” fans on this site DON’T even buy that many WotC products. Specifically @Lanefan doesn’t own any 5e products, and some hardcore posters play 5e with only the core 3 books because they have their own setting.
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