Yeah, New Wave doesn't have much of a home on the radio dial, unless you live in SoCal and can listen to KROQ.
And everyone now largely listens to hyper-specific curated streaming feeds, so unless you somehow convince an 18 year old that New Wave belongs in their 2022 pop or EDM feeds, no one's going to hear about it.
It also doesn't help that New Wave is largely the music of Gen X, not Baby Boomers, and so once the Baby Boomers stopped being catered to by Madison Avenue, advertising and film soundtracks have skipped ahead to the mid to late 1990s and the 21st century. There really are too few Gen Xers, even at our height, to be worth marketing to extensively.
We shouldn't be able to name the handful of seminal soundtracks aimed at us -- Reality Bites, Less than Zero, Singles, Romy & Michelle's Wedding and Gross Pointe Blank -- on the fingers of one hand, but we can.