Is WotC playing 4d Chess with the 5.1 SRD CC?

Umbran

Mod Squad
Staff member
Supporter
Ever since New Coke, there's always a theory that a company is playing 4D Chess when the reality of the situation is they screwed up big time. Sometimes big companies like Coca-Cola read the room wrong and screw up. WotC is just trying to fix a public relations bomb they accidentally created and detonated.

This isn't much like the New Coke fiasco. For New Coke, the company did taste tests and surveys first. They had good data that, generally speaking, the new flavor was preferable to the target markets.

What Coca-Cola failed to do was proper Change Management. They had largely assumed that since the new flavor was preferable in the market, they didn't have to help people accept and adjust to the change. And, in some areas of the country, that went over like a lead balloon.

While it is true that in this case, Hasbro/WotC didn't engage in proper change management, that's less important than the fact that the thing they wanted to change to was not what we'd call a good offering.
 

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Dausuul

Legend
I think you're misreading or at least missing the broad points I was making for some more specific points that I was not. They did slow down the release for 5e. I did not say this was in response to poor numbers. I pointed to it being the result of a smaller design team—and a smaller team would be hard-pressed to develop multiple books simultaneously.
I agree with this part. Originally, the slow release schedule of 5E was making a virtue of necessity. The D&D staff was cut to the bone over the course of 4E, and they simply didn't have enough people to crank out material at the pace of previous editions.

The argument I'm making is that Hasbro will scale D&D back because it is not going to meet its company-wide big IP goal of which brands will be further developed and which would go on the proverbial back-burner. If the D&D team can survive with fewer members, that's what the company will do until they see an opportunity to expand on it. Until then, they seem like they would prefer to spend the resources elsewhere.
This part I don't agree with at all. This is viewing the situation through the lens of the 4E transition, when D&D was a modest product line making a desperate play for "core brand" status so they wouldn't have to lay off most of their staff.

This is no longer the case. D&D is a big moneymaker for Hasbro now -- not on par with Magic, of course, but nothing is on par with Magic. Very few of Hasbro's properties are doing anywhere near as well. They are in no danger of getting mothballed.

If you just look at the D&D business strategy, there are notable similarities to 4E: A new edition(ish), a big push to go digital and harvest tons of subscription revenue, and an attempt to pull back from the OGL. The reason this looks familiar is that, now as in 2008, Hasbro is trying to massively scale up the profits from D&D, and this is the most obvious way to try to do that.

But the reasons for the attempted scale-up are different. Back then, D&D was an underperformer trying a Hail Mary pass to justify its budget. Now, Hasbro itself is an underperformer, and it's looking to juice its most profitable brands to justify its stock price.
 

Maxperson

Morkus from Orkus
I think we have to understand that Hasbro is not a hivemind. What happened was (almost for sure) not some master strategy, but the result of one faction pushing a plan through, only to be met with ferocious push-back that enabled another faction to push its counterproposal through. Internecine warfare, not 4d chess.
Corporations are generally not run by multiple factions. It's generally just one small faction with the CEO at the head who make the corporate decisions. More than likely it was one faction that made the bad decision, and the same faction that did an about face when faced with an unexpected level of opposition.
 

Parmandur

Book-Friend
Corporations are generally not run by multiple factions. It's generally just one small faction with the CEO at the head who make the corporate decisions. More than likely it was one faction that made the bad decision, and the same faction that did an about face when faced with an unexpected level of opposition.
You have a very different experience of working in corporations than I do. Like, every company I've ever been in has been factionalized.
 


Haplo781

Legend
This isn't much like the New Coke fiasco. For New Coke, the company did taste tests and surveys first. They had good data that, generally speaking, the new flavor was preferable to the target markets.

What Coca-Cola failed to do was proper Change Management. They had largely assumed that since the new flavor was preferable in the market, they didn't have to help people accept and adjust to the change. And, in some areas of the country, that went over like a lead balloon.

While it is true that in this case, Hasbro/WotC didn't engage in proper change management, that's less important than the fact that the thing they wanted to change to was not what we'd call a good offering.
If anything, 4e was the New Coke of D&D. Kinda. If Coke had based their formula off of "here are the complaints people have about the flavor of Coke; let's fix them without doing any external taste testing or change management."

And 5e is the Coke Classic. Not sure what 1DD would be in this analogy, but I can tell you I'd love a Freestyle machine right about now.
 

Parmandur

Book-Friend
What is the faction without the CEO going to do?
In a compartmentalized company with many semi-autonomous VPs, like WotC (their different units do their own thing, by and large), there is room for carrying fsvor with the CEO. Considering how totally the initial idea was backtracked suggests thet it wasn't the CEO's idea (as, indeed, the leaders claimed), but one VP's idea (again, per the leakers)leaders. If there were people who disagreed with thst VP, they could use data to convince the CEOnto disempower said VP. This isn't that abnormal in corporate politics...?
 

halfling rogue

Explorer
Interestingly enough, releasing 5e SRD under CC not only served as an effort to regain any lost goodwill, but, intentional or not, also takes a lot of steam out of the ORC license.

The natural question now for the ORC folks is why not just release that under Creative Commons?
 



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