Saracenus
Always In School Gamer
It would be nice if WotC included those of us who have been working on fan sites for the last 20+ years.
If you are doing community building for any game your mantra should be, go where the people are. In this case you should be running a spectrum of social media and keep your hand on the pulse of the new to follow them wherever they may be.Better brush up on your Twitter and YouTube skills...
I have been pulling back from doing this kind of work myself (I have been handing off my previous social media accounts, mostly Facebook, to others that share my values and are still willing to work in that medium) because I just cannot keep up and my attention is being pulled by work and other hobbies.
Right now, the places I ran skew to a much older demographic and frankly WotC is right to no court my groups as they are a small slice of the market, and pretty much set in their ways. They have a much better chance of getting younger (and more numerous) DMs and players by courting them on the social media they congregate and consume. They want to capture those newer players so they associate their RPG memories with D&D and not some other competitor.
In short, it is not enough to have a destination anymore, you have to reach out, push content out. That is a lot of work that my old bones is not up for.