D&D General Kobold Press Going Down a Dark Road

[Parmandur]

The actual demographics of the game are besides the point. However it breaks down, I still haven't seen anyone explain why they think they are ignoring us older gamers (however many of us there are).

What does catering to old folk even look like? What is it you are looking for that they are not doing?

Looking at the WotC design team, they have quite the diversity in terms of generational representation: Perkins started playing in the early 80's, whole MacKenzie de Armas started playing D&D because of watching Critical Role and is part of writing the new Core rules now. That's the sort of thing that allows them to service a variety of people, even if they keep on target.

As someone pushing 40 soon enough, I don't care that I like things primarily aimed at teens and tweens: that's just life.

 

[Reef]

As someone pushing 40 soon enough, I don't care that I like things primarily aimed at teens and tweens: that's just life.

Maybe that's it? Maybe I'm not seeing it because I'm not acting my age? . If I was a proper old geezer, maybe I'd be shaking my cane at them as well...

 

[Maxperson]

but most movie goers are on the younger side though

Which Age Group Goes To The Movies Most Often? You Might Be Surprised

Can you guess?

www.cinemablend.com

"Movie polling service PostTrak surveyed 1.25 million consumers for 1,002 films and found that 25% of tickets sold over the last seven years were bought by teens and early twenty-somethings. Those under 25 actually made up about half of sold movie tickets. The other half of tickets belonged to those older than 25, with just 11% of ticket stubs belonging to movie fans over 55."

The article is from 2019 but with Covid I figured this is probably still the most recent relevant statistic

You can obviously argue that 25 is adult, but that still means movies skew younger than D&D players. To me the movie clearly targets teens and twens, just like most movies.

The numbers are all over the place, but no matter how you slice it, a very large percentage of movie goers are in the 35+ age range.

U.S.: moviegoing frequency by generation 2022 | Statista

During a survey fielded in the United States in April and May 2022, half of responding internet users aged between 18 and 34 years said they went to the movies often or sometimes.

www.statista.com

Understanding audiences - Independent Cinema Office

Different films, different people Each year a small number of new release films, 6-10 titles, become ‘events’. These films such as the new James Bond, the latest Disney family feature and other big action titles such as the Marvel films or ‘sagas’ such as Twilight and The Hunger Games, are the...

www.independentcinemaoffice.org.uk

Who Goes to the Movies?

Ever wondered who's actually going to see movies at the theater? Don't worry we're unpacking it all by the numbers...

www.movieguide.org

How moviegoer data, benchmarks, and targeting has shifted for 2022

Movio's data science team are constantly working hard to provide bespoke analysis, enriching our knowledge of moviegoers. Christine Rizzolo talks us through how analysis, benchmarks, and the cinema marketing targeting that comes from it has evolved in 2021 and into the future.

movio.co

 

[Maxperson]

The one that showed that 59% of ticket buyers were 18-34 year olds, i.e. teens and tweens...?

18+ are adults, so 59% + all of the adults over 35 = a huge majority of D&D movie goers being adults.

 

[Reef]

18+ are adults, so 59% + all of the adults over 35 = a huge majority of D&D movie goers being adults.

If for the sake of argument we grant you that point, would you pivot to explaining why it is important? Something more specific than 'They need to target adults too!'?

 

[mamba]

18+ are adults, so 59% + all of the adults over 35 = a huge majority of D&D movie goers being adults.

to me a 18 year old is much closer to a 15 year old than a 30 or 40 year old, but sure call them adult, it helps beef up the numbers in your favor and you are technically correct

If you draw that line at around 25, which is probably a much better cut off point when you go by where people are in life as opposed to when they can vote, the picture looks much different

 

[mamba]

If for the sake of argument we grant you that point, would you pivot to explaining why it is important? Something more specific than 'They need to target adults too!'?

If anything it makes that much harder to explain, because now they need to target the 12-15 year olds, since 18 is adult already and therefore no longer a target…

 

[Micah Sweet]

This is why Star Wars fandom hasn't liked a Star Wars film since whatever one came out when they were 12 years old.

I liked Rogue One, and The Force Awakens was derivative but decent. Solo wasn't bad either.

 

[Micah Sweet]

If for the sake of argument we grant you that point, would you pivot to explaining why it is important? Something more specific than 'They need to target adults too!'?

Well, it certainly would be nice if they did.

 

[Reef]

Well, it certainly would be nice if they did.

“Target adults”, you mean? Sure, I’ll even grant that point. Targeting adults is nice. Now can someone please tell me what that looks like and how they are not doing it? It must be something tangible, to get everyone so worked up about them not doing it.

But it’s really hard to discuss, when no one will specify what it is exactly they want!