What Game Publishers Are Saying About The Tariffs

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Many tabletop game companies have already spoken out about the recent US tariffs and how they will be affected. I will add to this thread as and when I hear of new statements.

Game Manufacturer's Association (GAMA) -- "The latest imposition of a 54% tariff on products from China by the administration is dire news for the tabletop industry and the broader US economy. As an industry highly dependent on producing goods overseas and importing them into the US, this policy will have devastating consequences. Tariffs are essentially taxes on consumers, not on the countries where the products are produced. Publishers will be forced to pass these costs along to their customers or face the prospect of ceasing operations. Nearly a third of all US consumer goods — including clothes, food products, appliances, cars, and entertainment items like games — are imported. This means higher prices across the board as all these products will need to increase prices to compensate for these new Trump Taxes... This one-two punch is likely to put many of our members out of business or force them to downsize and lay off employees to survive."

Steve Jackson Games -- "Some people ask, "Why not manufacture in the U.S.?" I wish we could. But the infrastructure to support full-scale boardgame production – specialty dice making, die-cutting, custom plastic and wood components – doesn't meaningfully exist here yet. I've gotten quotes. I've talked to factories. Even when the willingness is there, the equipment, labor, and timelines simply aren't. We aren't the only company facing this challenge. The entire board game industry is having very difficult conversations right now. For some, this might mean simplifying products or delaying launches. For others, it might mean walking away from titles that are no longer economically viable. And, for what I fear will be too many, it means closing down entirely."

EN Publishing -- "We at EN Publishing have four Kickstarters fulfilling (Voidrunner's Codex, Gate Pass Gazette Annual 2024, Monstrous Menagerie II, and Split the Hoard) which have been paid for, including shipping, by the customer already. Two of those (Voidrunner and Split the Hoard) involve boxes and components, which meant they were manufactured in China. The other two are printed in the EU (Lithuania, specifically). All four inventory shipments will arrive in the US after the tariffs come in. We haven't yet worked out exactly what that means, but it won't be pleasant."

Chaosium -- "First, we will certainly need to raise the price of our books and board games. We simply cannot afford to absorb the cost of these additional tariffs. We wish it were otherwise, but that’s just the reality of the situation. Second, this may result in delays. We need to look at potentially new manufacturing locations, new supply chains, etc. This may delay manufacturing of some anticipated products until we know how to deal with the changing environment."

Kobold Press -- "The short and sweet reality is that each hardcover printed outside the US will cost from 20% to 54% more to produce, and like a lot of TTRPG companies, we simply can’t absorb that tax hike and stay in business. The Steve Jackson Games statement makes it abundantly clear; while tariffs can be part of a national strategy, this is a very high, very sudden tax hike for a printing industry that doesn’t have a lot of US capacity. There’s no way to “just move” these projects to the US. So, prices are going up to allow game publishers to pay the new import taxes. There’s very little we can do about it. If you are unhappy with the price hikes, we strongly recommend that you contact you representatives in Congress."

The Arcane Library (Shadowdark)-- "The current tariffs, severe though they are, are not going to impact pricing or deliverabilty of [The Western Reaches]. We planned for this in our margins and can safely absorb the costs."

Evil Baby Entertainment (The Broken Empires) -- "Those of us living in the U.S. know that a whole bunch of new tariffs (read: taxes) have been levied on many imports. There’s no question that I’m going to get hit with at least an extra 20% tax on every product that comes in from my overseas manufacturers. I have heard horror stories about other Kickstarter creators who charged backers additional fees to cover such unanticipated costs. Rest assured: my backers will NOT be charged any additional fees. I will eat the cost of the tariffs myself. Not gonna lie, that’s gonna hurt — but we had a deal, and I have no intention of altering it in the face of this unwelcome development."

Stonemaier Games -- "65% of our sales are in the US, so this will take a heavy toll on Stonemaier Games. We’re fortunate that yesterday’s launch product, Tokaido, arrived in the US just before the original 20% tariffs took effect. We won’t be so fortunate when Vantage–a project I’ve worked on for 8 years–ships from China in May and June. I’m not sure yet what we’ll do about that... Manufacturing the types of games we make is not an option in the US. People have tried, even recently. Even if a company wanted to invest in the infrastructure to try to make it happen, the short-term losses from the tariffs will eat too deep into their cash to make it possible (plus, many of the machines used to make games are also made in China, so you’ll pay a huge tariff even if you invest in the machines needed to make games in the US). Plus, many publishers currently have print runs in production in China–it simply isn’t possible to change course for those print runs. So with costs (tariff taxes) due to skyrocket in a few months, prices will also significantly increase."

Coyote & Crow -- "Osiyo, friends. Not to make this all about Coyote & Crow, but yesterday's news from the US Gov may have some devastating impacts on C&C Games as a whole. A cumulative 54% import tariff on goods from China will essentially kill my company (and the games industry). Sadly, it's partially our own hobby's fault that we're in the worst position to weather this storm. For years, board games have operated on razor thin margins because many fans are resistant to price hikes. But even with the amazingly generous and awesome folks that support Coyote & Crow, we won't survive this. I'm not going to ask anyone to "dig deep" or to in any way stretch themselves to support us. We're /all/ going to be in bad shape in the coming months and years if this plays out like it look like it will. Instead, I'm going to do what Natives always do: we adapt, survive, and carry on. What that exactly means in this situation, I don't know, but I have ideas and in the coming months, I'll be working on those behind the scenes. For now, we have a "fair" amount of inventory of existing games here in the US and Canada, we'll continue working with our digital partners, and we'll be pushing on with Ahu Tiiko - if nothing else to at least get you the PDF. The fate of the print edition is up in the air for the moment, but I will get back to you and all of the backers as my options start to come into focus. I hope you all are planning for your own situations as best you can. We're going to need community to get through this. Stiyu (stay strong)."
 

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It would still suck that they had to turn the next five years of salaries into a massive tax bill, though. Why shouldn't the consumer have to pick up the bill?
They will have to, probably: bit who knows what the situation will be in a few months, it is understandable that they are non-commital.
 

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It would still suck that they had to turn the next five years of salaries into a massive tax bill, though. Why shouldn't the consumer have to pick up the bill?
It's a sucky situation all around. On one hand, the company has promised their backers to deliver Y product in exchange for X moneys. On the other hand, while the company might be expected to have some margin for unexpected expenses, a sudden increase in production cost by 145% (which I think they're up to now) is somewhat more than what can be expected.
 


Somewhat off-topic (in the sense that it's not an RPG manufacture) but Ground Zero Games just made an announcement about the situation. For those unfamiliar with them, they're a 40-year old UK-based miniatures caster who also produced several popular rules sets (now free as pdfs) back in the 80s and 90s, and despite their fairly large catalog and volume of business they've been a one-man operation for most of their history, so pretty much the epitome of a small business. Thought it was worth a look at Jon's take on things as a vet of a very different part of the gaming industry that's not going to able to shift to pdfs and non-physical products.

Just the fact that he's delaying a (long overdue) price increase until there's more stability seems pretty significant to me. I know a lot of his sales are in the US, and it would be no surprise if the numbers are down as US gamers balk at paying our "tariff taxes" even from the reatively lightly-hit UK.

UPDATE 9th APRIL: Of Tariffs and Things...

Like everyone else at the moment, I have NO idea what is going with the proposed Tariff situation regarding sales to the US - a couple of hours ago I was about to put a post up here talking about the situation as I currently understood it, and now it's all changed again with everything apparently on hold for 90 days! All I can really say at the moment is that if you're in the USA and want something, you really might as well get your order in and not worry too much about it - at the very worst case, you MIGHT be billed a 10% tariff when the goods arrive in the US, or maybe not! In the meantime, while we just don't know what is happening from one day to the next, I've decided to hold off on the planned price increases (see my last update of March 24th) - I will continue to absorb the increased materials costs for the time being, at least until things settle down a bit and become clearer. I'll update things again as and when it becomes necessary...

Jon (GZG), Wednesday 9th April 2025.
 

No official announcement as yet so perhaps best taken with a grain of salt, but it appears that effective today, Greater Than Games (the people responsible for the Sentinel Comics RPG, Sentinels of the Multiverse card game, and the Spirit Isalnd board game to name just few highlights) has been shuttered and at least some employees laid off. The information stems primarily from a facebook post by (former) employee Derek Louder. More information here at the GTG forums and here at BGG and here on Bluseky with what appears to be further confirmation from Handelabra Games' discord). No word yet on the status of their outstanding crowdfunding projects that haven't fulfilled as yet.
 

They will. Tarriffs are always paid by the consumer, either directly or concealed in the price.
In the 1990s, everyone in Texas had to take a semester course in economics to graduate from high school. Knowing that the costs of a tariff is ultimately paid for by the consumer is such basic knowledge that it boggles the mind that anyone could argue or think otherwise.
 

In the 1990s, everyone in Texas had to take a semester course in economics to graduate from high school. Knowing that the costs of a tariff is ultimately paid for by the consumer is such basic knowledge that it boggles the mind that anyone could argue or think otherwise.
Same with Wisconsin in the 1980s. Kind of underscores how many kids either aren't listening in class or who forget what they learned.
 




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