Pineapple Express: Someone Is Wrong on the Internet?


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"Our findings show that Gen X is the most influential consumer cohort of the next decade," Wolfgang Fengler, co-founder and CEO of World Data Lab, told USA TODAY. NielsenIQ (NIQ) and World Data Lab (WDL) worked to put together a global analysis of Gen X consumer behavior and spending trends based on proprietary data from both companies, including WDL's consumer spending forecasts.

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