GreatLemur said:Honestly, I'd say the real key would be a new D&D cartoon. Something with the quality level and target demographic of Avatar: The Last Airbender would seriously work wonders for the brand's popularity. But that's another thread.
That WotC or Hasbro has truly leveraged the D&D brand amazes me. Really, given the relatively constant D&D references in various forms of pop culture, the brand itself is far more powerful and worth far more than the game. A D&D cartoon. *Good* D&D movies. *Good* D&D comics. McFarlane Toys beholders and illithids. Computer games that stretch across all genres: FPS, EEE, RTS, RPG. With Hasbro in the picture, they wouldn't even have to license for most of this stuff -- just create a division dedicated to "D&D Entertainment".
I wish I could win Powerball -- I'd totally offer Hasbro $100M for D&D.