Barnes & Noble Acquires *Some* Borders Assets?

[Mark CMG]

Did anyone else get an email like this?

Dear Borders Customer,

My name is William Lynch, CEO of Barnes & Noble, and I'm writing to you
today on behalf of the entire B&N team to make you aware of
important information regarding your Borders account.

First of all let me say Barnes & Noble uniquely appreciates the
importance bookstores play within local communities, and we're very
sorry your Borders store closed.

As part of Borders ceasing operations, we acquired some of its assets
including Borders brand trademarks and their customer list. The subject
matter of your DVD and other video purchases will be part of the
transferred information. The federal bankruptcy court approved this sale
on September 26, 2011.

Our intent in buying the Borders customer list is simply to try and earn
your business. The majority of our stores are within close proximity to
former Borders store locations, and for those that aren't, we offer our
award- winning NOOK(TM) digital reading devices that provide a bookstore
in your pocket. We are readers like you, and hope that through our
stores, NOOK devices, and our bn.com online bookstore we can win your
trust and provide you with a place to read and shop.

It's important for you to understand however you have the absolute right
to opt-out of having your customer data transferred to Barnes & Noble.
If you would like to opt-out, we will ensure all your data we receive
from Borders is disposed of in a secure and confidential manner. Please
visit (link removed) by November 2, 2011 to do so.

Should you choose not to opt-out by November 2, 2011, be assured your
information will be covered under the Barnes & Noble privacy policy,
which can be accessed at (link removed)Privacy Principles - Barnes & Noble. B&N will maintain any
of your data according to this policy and our strict privacy standards.

At Barnes & Noble we share your love of books -- whatever shape they
take. We also take our responsibility to service communities by
providing a local bookstore very seriously. In the coming weeks,
assuming you don't opt-out, you'll be hearing from us with some offers
to encourage you to shop our stores and try our NOOK products. We hope
you'll give us a chance to be your bookstore.

Respectfully,
William Lynch

 

[Umbran]

Yep. Or, at least my wife did, as she's the one who had the Border's card with attached e-mail. Makes about a half-ton of sense for them to want the mailing list.

Most comments I've seen simply note that they should have made it opt-in, rather than opt-out. But opt-out's better than no option at all.

 

[Dannyalcatraz]

I got one too.

 

[RainOfSteel]

Did anyone else get an email like this?

I did get that e-mail, yes.

 

[enrious]

Barnes & Noble buying customer information from Borders - kwch.com

 

[NewJeffCT]

I got one as well. I just hope Barnes & Noble is in good financial condition.

 

[cignus_pfaccari]

B&N seems to be in better shape than Borders was. They went in on the ebook thing a lot faster, at least.

What's amusing is that I was already on the B&N contact list, I believe. At least, I have their card.

Brad

 

[drothgery]

What's amusing is that I was already on the B&N contact list, I believe. At least, I have their card.

I was on the Borders contact list due to one purchase, made with a gift card I recieved as a gift; there was never a Borders near me, and Amazon is much better as an online bookstore (also, I have a Kindle now).

 

[Tharian]

I was on the Borders contact list due to one purchase, made with a gift card I recieved as a gift; there was never a Borders near me, and Amazon is much better as an online bookstore (also, I have a Kindle now).

I got that email as well. Since I've moved east, I've been going to B&N more often and had largely switch before the move due to a couple bad experiences with Borders employees anyway. Most of the information they would acquire about me they would already have or would be out of date. Goody for them.