I play a bard in the OP's campaign, so we have two ritual casters in it. In addition, Starfox has written something like twice as many rituals as those listed in the PH as house-rules, so there are rituals available aplenty. I love non-combat magic, and would like nothing more than use all those rituals I've learned, and so would the wizard in question...
...and there is almost never any opportunity or "camera time" for the rituals, and definitively no "awesome". "Yay! I've just spent 20 hours replenishing the healing potions that were spent the last battle...".
I think there is something basically wrong with the ritual mechanics.