Howard had many imitators, most of whom aped his style and lacked both his imagination and his sincerity, like modern-day musicians engineering pops and crackles into their songs to make them sound more like bygone artists they admire. One follower who avoided this trap was Michael Moorcock, who in the early 1960s attempted to re-invent the genre by inverting its conventions with Stormbringer (1963), the first (and best) of the Elric of Melniboné series. Instead of an uncivilized barbarian, Moorcock gives us an overcivilized decadent; instead of rising from adventurer to king, Elric declines from emperor to peopleless wanderer; instead of the straightforward Conan's loyalty and occasional gallantry, the subtle Elric betrays and brings about the death of every friend, subject, relative, or subordinate who puts their trust in him. In fact, Elric is just the sort of treacherous wizard whom Conan specializes in lopping the heads off of. Unfortunately, instead of stopping after the impressive feat of writing the epic tale of Elric's death, Moorcock proceeded to churn out a flood of prequels, all essentially retellings of the same story, diluting the impact of the original with every regurgitation.