re: Dragonshard
I would like to make a simple comment about Dragonshard
Dragonshard was a real time strategy game. Um, RTS are nowhere as popular as RPGs and I personally think that's WHY it did somewhat badly. People associate D&D with RPGs and NOT RTS.
It's kind of the same reason why HALO Wars didn't even move as half as many units as HALO:ODST. HALO is associated with FPS and changing the formula to a RTS game? Yeah, bold move but I suspect that the creatores of Wars weren't surprised by not moving as many units.
(And this is Halo - arguably the most profitable IP in the industry)
As for Dragonshard the game, it's got a decent rating of 80% based on
aggregate reviews.
Similarly, DDO seems to be doing well. PErsonally, I wouldn't try to compare anything over to WoW. Neither Warhammer, Lord of the Rings online or Conan have come close to dethroning WoW and all of those have as strong a presence in terms of IP appeal as D&D IMO.
I seriously doubt Sony's DConline will come close either as another poster mentioned, WoW was a perfect storm.
That said, I'm slightly on Derren's side on the appeal of turn-based/grid based games. I think only the japanese really dig this and while it does have an audience in the states, it's definitely not to the extent that the japanese are fans of it.
re: Fluff in 4e.
Actually, there's a lot of fluff in the books. In a lot of ways, how it is being presented is similar to how it was done with Greyhawk. A lot of fluff is being released NOT just in the main book but also in the supplements like Primal Power so it's kind of fun I find....You get to look around and construct the fluff over he entire 4e library.
There's actually a 4e fan that has a wiki/webpage that is about collating all the fluff that has been released. It's a lot more than you think Derren.