Watching the video now.
Wow. Damn.
This is basically everything I casually predicted months or even years ago, with a less doom-y mindset. It all makes sense, though if it's true, Chris Cao is a bit of an idiot, because he wants to go far too hard too fast. Also, given D&D Beyond was acquired against his advice, it sounds like WotC is not unified on his vision. That's not necessarily a good thing, but it's interesting. I can believe they thought $30 was viable whilst discussing it internally, not because they could get it, but because echo-chamber-type discussions often give people ridiculous ideas. I mean, I've been in discussions watching highly intelligent and educated men and women wildly overestimate how successful a legal product is going to be, and my careful attempts to burst balloons are accepted politely but basically ignored. Then unfortunately I was right lol.
The Blueprint 2.0 seems to be nigh-identical to what happened with 4E, as well. The whole thing back then was "These IPs need to make more money!" except back then it was only $50m, not hundreds of millions or more.
Fascinated to hear Dan Rawson is a good guy, and Williams is hands-off, that's kind of interesting. Unsurprised to hear Jeremy Crawford is well-regarded, he seems like he'd be a lot of fun when not trolling us all with Sage Advice. Good that he's respecting Ray's story and also unsurprising he was well-liked. Kyle Brink whilst theoretically outranking Chris Cao is allegedly basically working for him, which is interesting - it makes sense given the tens of millions being poured in to D&D - if you've twice the employees and twice the budget, even if the org chart says you're lower, that's not going to be how it works, politically.