What you're describing is popular design, the largest influence on which is marketing budgets.
Art is not democratic. And it's not bad if it's not popular, whether it be an RPG, a book, a painting, food, or anything else.
My local restaurant makes awesome food, but it's 1-billionth as 'popular' as McDonalds. That does not make is an 'objectively' bad restaurant.
I have made stuff I knew wouldn't be universally popular. I did this consciously. But the target audience liked it a lot. If Disney suddenly bought it and sold it to a million people, it wouldn't suddenly have become 'objectively good design'.