ehm...
sorry, i know that RPG books are luxury items, and that production prices has gone up, blah blah blah...
i would *still* rather buy a black and white book than a full colour one.
i would *still* rather buy a single normal-paper 34$ book (actually, 22$ from amazon:
http://www.amazon.com/gp/product/15...5614/ref=pd_bbs_3/103-6294374-4839044?ie=UTF8) that gives me a complete game, than 3 "deluxe" glossy-paper books, at 30$ each (again, amazon has them for around 20$).
i would *still* rather buy a game that is really 100% modular (GURPS, hero), or much simpler (C&C), or that is written in a less academic fashion (WoD books), or that gives me something more than the dry rules and a couple of hints about a generic setting that is not supported outside RPGA or magazines (WHFRP). even if the cost the same.