On the actual topic-
My UFLGS doesn't really carry D&D or Pathfinder, or RPGs in general. He's a comic and Hero-Clix shop, first and foremost. Then he carries Magic, then Warhammer 40K, then a few copies of D&D 4e, Pathfinder Beginner Box, and some old used stuff that no one wants.
He's pretty much made it clear he doesn't like RPG folks because our hobby doesn't have a built in 'regular purchase mechanic' like Hero-Clix and Magic Cards. In short, we don't buy often enough. I'm pretty sure that Fortune Cards were a direct response to the complaints of retailers like him. Something in D&D that people will buy every week. Except we don't. Cause they suck.
Cards made sense in the random nature of Gamma World, and the box came with all you really needed. The other cards were optional. Fortune Cards are optional and don't make sense.
Oh, but if he doesn't harass me (the only RPGA guy he knows) to keep finding DMs for Encounters for the store. I am on my current 2nd DM to run things there (as I really don't like running ANY version of D&D as a public event, I like to keep things simple in my home games) because no one wants to run stuff there. I only run stuff there when I can't get others to do it because if I don't the few RPG players there would have NOTHING.
However, he doesn't want to make sure that Encounters and Lair Assault is scheduled to run for the gamers, but for his bottom line, cause at the end of each season rather than letting the GM (who did all the damn work) keep the materials, he sells them on e-Bay. He actually had a fit in front of me (like a 12-year old) when he found out that the maps from the Shadowfell season were missing and his auction price would be lower. I'm 35 by the way, and this guy is easily in his mid to late 40's.
I buy less and less stuff there all the time, and if this new DM I got working Encounters works out (he can sanction and report on his own now, so all he has to do is not quit) I'll probably never go there again. I don't want to run D&D (4e or Pathfinder) in public anyway (except Castles and Crusades, which seems to me to be the perfect Con game due to how fast you can make characters and play). My current home games are Savage Worlds: Necessary Evil and Mage: the Awakening, both of which I have more fun with.
As for the edition wars derailment of this thread, I just want to say this, and be done with it.
Does it have dragons? Does it have dungeons? Elves? Magic? The classic fantasy tropes? Dwarves? Humanoid monsters designed to 'be evil' so we don't feel bad killing them much like we de-humanize Nazis in first person shooters? Gods that actually grant powers rather than just deliver vaguely worded holy books and 2000 years of conflict in the Middle East? Do you roll dice of various shapes to play? Is the main die made with 20 sides for most tasks and the others used mostly for damage? Do you have as many settings for the game as there are real nations in the world?
Then it's freaking D&D!!! D&D is like the word Xerox now. It's the term used to describe any form of fantasy gaming both with people in and outside of the hobby. If you play 4e, you're playing D&D. Pathfinder? D&D. Castles and Crusades? D&D. Exalted? Wire-fu D&D. d20 Modern? D&D with guns. Savage Worlds with the Fantasy Companion? Savaged Frakking D&D! BESM d20? Anime freaking D&D!!
It's ALL DUNGEONS & DRAGONS!!!
'Nuff said.