Well, I just got back from my FLGS (or closest thing to one - The Fantasy Shop in Kirkwood). I was kinda underwhelmed. The store didn't even have a sign on the window. The clerk didn't mention it (he was chatting with a friend), just a table up front with the freebies (not even a sign on it). There were actually a couple of kids in the store buying RPGs, but they seemed to have missed out. (I was tempted to tell them, but IMHO, 35 year old men shouldn't be talking to 12 year old kids, except to yell them for some reason or another).
Some of the stuff available is really slick - the Goodman Games stuff (they didn't have any Xcrawl stuff) and Paizo. Basically just smaller regular products.
Some was sort of middle of the road, like pamphlets (Troll Lord and Flying Buffalo, and a few others whose name I didn't catch. I think the publisher of the Sov. Stone stuff had one for their own rules/setting, but didn't look intesting enough to take), . Others looks like stuff the companies had printed out themselves.
Not being greedy, I just picked up the DCC (only 3 left) and the WFF (about 5 left) from Goodman, the one from Paizo (last one left), the Tunnels and Troll pamphlet and the C&C pamphlet (lots left).
One interesting thing, the Paizo module doesn't use the d20 system logo, it has a "3.5 OGL" logo on it.
Anyway, I'm apreciative of the free stuff, but at the same time, I still wonder if this did any good. It got me into the store, but I didn't buy anything, basically for the same reason I rarely buy stuff there. Lack of selection and high prices. I promised myself I would buy something, but the only thing I could find that I wanted was a DCC, but factoring in tax, it's basically twice what I would pay for it on the internet. That's just too much.