aramis erak
Legend
That varies a lot. If I hit for d6+3 and someone else hits for d10+4, helping them is almost certainly a better choice. Furthermore, the chance of success might be significantly variable, too. If someone has a 50% chance to hit, help gives them a 75% chance to hit, so if I would be at least 25% likely to hit, I might be better off attacking. If someone has a 25% chance of hitting, advantage gives them a nearly-43% chance of hitting, which is a pretty noticeable improvement. It's a little under 20%, so if my damage is comparable, help won't be as good as just attacking. But if their damage is much better than mine, or my chance of hitting isn't even 25%? Yeah, help.
Also, can be worth it on things where there's a resource in the attack. Like, if someone's rolling to-hit with a non-cantrip spell, and I am in melee range of their target and can use help, then there's a significant cost for missing, and the help may well be very much worth it.
You're doing the math wrong.
If they have a 50%, and you help, yes, that's 75% * their damage.
If you have a 25% chance of hit, and they a 50%, your contribution effect is your damage * your hit chance and theirs is their damage.
So, taking the two sets of numbers... (d6+3, 25%) & (d10+4, 50%)... vs (d10+4,75%)...
that's (6.5*0.25) + (9.5*0.5) vs (9.5*0.75)
or (1.625)+(4.75)= 6.375 vs (7.125)
Even at 25% chance of hit... you're better off helping.
And that ignores crits.
Lets add the crits
({6.5*0.2}+{10*0.05})+({9.5*0.45}+{15*0.05}) vs ({9.5*0.7}+{15*0.05})
({1.3}+{0.5})+({4.275}+{0.75}) vs ({6.65}+{0.75})
(1.8)+(5.025) vs (7.5)
(6.825) vs (7.5)