Jargon is also used just to refer to a concept that has many words with just a handful of words instead.
In this case, neotrad play is, as defined both by Free League designers who use the term AND the people who are self-proclaimed neotrad in this thread, a style of play that focuses on the characters and their personal stakes which the GM uses as the main ingreidient for prepping scenarios for the players to engage with. This also gives the GM a specific role, still the master of the game but also something specific to the world, story, or narrative. That's a lot of words, and I'm not going to type that out repeatedly no matter how much
@Reynard asks me too, so I'm going to refer to it as Neotrad.
Before people say Neotrad is just play again, Pawn-stance is actually the default "just play" and is completely different than neotrad. If pawn-stance is an actual playstyle, which it is, then there
must be other playstyles, and those playstyles ought be named so we don't have to describe the entire concept of them every time we discuss something. Thus, Neotrad is a valid term.