Okay, you got me to Google around and I found the 'more scientific' study you found. Their polling data was heavily skewed toward women and LGBTQ (69% of those polled so it is not representative of the population) which they stated had a stronger bias against the mascots than men. Still, only 49% of the poll found the mascots offensive. Also, I thought it was disingenuous to add an "indifferent" group to make the "offensive" group appear larger in their graph. I think we can conclude the opposition to the mascots is a minority and my suspicion that the opposition to the term Oriental among Asians is probably a minority as well. Surprisingly, I could not find a poll among Asians regarding the word.I was curious about this and Googled around. Found a number of places that said that the 10% number is often cited, but comes from a non-scientific opinion poll, and that more rigorous research has shown it's really about 50%, shooting up to 2/3 among those who engage in traditional practices.