Ha! I hadn't even thought of that, but it's the obvious move. I concur, that seems highly likely.Heh. This is how I interpret that:
"Your starter set will come with a product code that will allow you to access chargen rules online."
Which, again, works for me. Some may complain, but I think that's a good way to provide value while keeping the cost of the physical product down.
And the new logo is freaking sweet. Best ampersand yet. (I imagine any non-gamer would find it hilarious how much of the discussion in this thread is about an ampersand...)