By contrast, I find the most ornately described generic sword attack to be still just another generic sword attack. The absolute, utter same-ness of 3e melee combat killed my willingness to keep coming up with descriptiosn for Yet Another Full Attack Action.
Meanwhile, 4e has taken some of that work off my hands. First of all, different powers have different descriptions, giving me something to work with. Material and inspiration! Very important over the long term. And perhaps more importantly, there's less work to be done- part of the reason to constantly come up with flashy descriptions in 3e melee is because there's nothing else going on except a repeated trade of hit points. "I push you two spaces and follow you" might not have a lot of description in it inherently... until it meets the tabletop and I'm pushing you two spaces closer to a river of lava. This adds a certain degree of inherent tension that otherwise wouldn't exist.