Crazy Jerome
First Post
Moniker said:His PDF sells well because he has a solid following built upon the precipice of actual, physical books.
No, and the opposite is stated right there in the linked post: He built up a following by selling PDFs, and then later branched into print.
PDF sales purely as a means to make money for new publishers who's writers have never seen the light of day is a crapshoot. However, there is absolutely nothing wrong with building a business model around self-publishing by PDF. Given time, digital books are likely going to be the most prevalent of distribution methods with the rising cost of paperbinding and bookmaking.
A more plausible argument in Monte Cook's case is that he had his name on the DMG, which led to him being able to sell anything. The PDF route just happened to be the one he took. While I'm sure that name recognition didn't hurt, I'm also sure that if those first few PDFs had been crap, the later sales and expansion into print would not have done nearly as well.
From my perspective there seems to be two big requirements in putting out a hugely successful PDF: At least slightly better quality than comparable print products, and some kind of way to get noticed.