There's nothing that says "21st century marketing" like an announcement for an announcement.
I mean, they tried it in the 20th century, maybe even before, but it's the 21st where we've truly perfectly completely wasting everyone's time with announcements for announcements (which are often even more "meta" by essentially being in part announcements for future announcements!). The level of time-wasting and stupidity is really made extra-high by the fact that this is the 21st century, and we all have smartphones, and social media, and content being directed at us, so unlike the 1990s or whenever, there's pretty much a 0-5% chance we'd actually miss such an announcement anyway. So it's not like even has the slightest bit of value to us!
21st century!!! Woot!