Gundark
Explorer
Apologies if this has been posted and/or discussed at length. I poked around looking for it here and did not see it. ICv2 interviewed the CEO of WotC here http://icv2.com/articles/news/view/33104/icv2-interview-wizards-coast-ceo-greg-leeds-part-1 . What was interesting was some comments he made about the sales of 5e and their release strategy
This has been the case at my FLGS 5e sold out for Christmas and they had a lot of stock in. They (the store) reported that sales for 5e has been great since launch, and I've NEVER seen D&D sell out here.
Who would have thought that not releasing a ton of splat books would have increased revenue.
Can you discuss the strategy of reducing the number of total products released per year for D&D?
We try to optimize what we think the fans are most interested in in terms of when they’re ready to go to the next story or campaign or adventure. So there are less product launches than there have been in the past but what we found is people get more deeply engaged and they enjoy them for a longer period of time. From a business perspective our revenue has gone up.
So you get more people buying fewer products for greater net revenue?
That’s correct.
This has been the case at my FLGS 5e sold out for Christmas and they had a lot of stock in. They (the store) reported that sales for 5e has been great since launch, and I've NEVER seen D&D sell out here.
Who would have thought that not releasing a ton of splat books would have increased revenue.