Places in Canada still list Warriors of Kyrnn list it as $175 Canadian.
I can buy it off the American Amazon.com for 22usd +14usd shipping, no import fees. Even correcting for currency exchange that's a massive price drop. Roughly $48 cad total, and that includes the shipping costs from America. That less then a third of the price of my local LGS.
$10usd at this Ollie means this products is the biggest failure in 5e, there will be no sequels or other offshoots of this broad game. That's bad news for Birthright. It's bad for Dragonlance too.