They definitely need to give Heyman creative control of the whole company. Smackdown has had logical storylines and feuds centered on what goes on in the ring, and it's rating have been rising. Raw, on the other hand, has been doing that stupid (and often offensive) shock tv crap (like the "HLA" embarassment from this Monday) and their ratings have consistently gone down.
Summerslam was an awesome PPV, so the company's still got it, they just need to take a step back and see what their real problems are:
1) HHH- I'm guessing that his putting people over the last few weeks is an anomaly or part of some larger plot that will come to fruition shortly. This guy refuses to put people over. I'm just waiting for him to pin RVD clean at Unforgiven. His only real move is sleeping with the boss's daughter, which apparently is the best move you can make. How many times has this guy beaten Chris Jericho, who has ten times as much talent as him? He then had the gall to say that Jericho wasn't at the level of the other main eventers, missing the fact that while Jericho was champ the ratings were going UP UNTIL HHH CAME BACK. Someone needs to put this guy in his place or fire him, he's doing way too much damage to the company.
2) Undertaker- What HHH does by sexing the boss's daughter, UT does with his seniority. I was infuriated when he jumped to Smackdown. Not tapping out to both Angle AND Benoit, THE TWO BEST WRESTLERS IN THE COMPANY? GO AWAY UT. It's time for you to retire. If he doesn't put Brock over clean I'm going to be very, very angry. Oh, and no one wants to see your wife on TV. EVER.
3) Brian Gerwitz- The head writer for Raw. He likes "comedy" sketches and shock TV crap instead of wrestling. Again, Raw's ratings have been going down, Smackdown's up. I think that says it all.
4) Stephanie McMahon- She's tolerable as an on-air character, but she booked what was hands down, without a doubt, the worst build to a Wrestlemania main event of all time. When your booking ruins Wrestle-freaking-mania, you need to step back and realize that your ideas (Jericho and the stupid dog) aren't worth poodoo.