GMSkarka said:Folks like Chris Pramas (and myself) view our journals as aimed not at our audiences, but at our peers and friends. We communicate with our audience via forums like EN World and our own websites.
Going back to the topic of blogs for a moment...
Basic problem - what's making sure that your aim has anything to do with who actually reads the thing? It is not enough to match content and writing style to reach teh people you want to talk to. You also need to stop and think about who really will be reading the thing.
Part of the price of celebrity and fans is loss of privacy. Chris Pramas is reasonably well-known in the business. He can expect that folks interested in his products will go lookign for information on them. If his blog is under the name "Pramas", a quick web search will (and did) find it. The fact that he titles it as "The Completely Personal and Totally Non-Corporate Blog of Chris Pramas" doesn't change the fact that it's going to be read by customers.
As a practical matter, that title give Mr. Pramas exactly zero protection from the feelings of the audience. The claim "I said it was personal, not corporate!" will be of little comfort if a public relations blunder happens in that blog.