Pineapple Express: Someone Is Wrong on the Internet?

How many people can vividly remember going to a Pizza Hut back in the day, drinking out of the textured red cups, having a plastic pitcher of soda for the table, over which hung a faux Tiffany lamp?
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Pizza Hut, like a lot of brands, occasionally seems to get ashamed of its own branding and run away from it. (See also the interior McDonald's now looking like a generic Starbucks.)

All of these companies should ignore the consultants telling them that if they were more generic, they'd make more money. I'm skeptical that it works in the short run and in the long run, you're chipping away at what people love about your brand.

How many people can vividly remember going to a Pizza Hut back in the day, drinking out of the textured red cups, having a plastic pitcher of soda for the table, over which hung a faux Tiffany lamp?
FWIW, the Googie/Populuxe/Doo-Wop/Fantastical architectural styles were important for creating or increasing interest in fast food places in a growing, car-centric culture. It’s perceived as not as effective or practical right now, but I’m not sure that’s based in hard data.
 


Ah, the early 2000s. When every restaurant in America was trying to be the next Starbucks. It wasn't just McDonalds, and it wasn't just restaurants...even the local Jiffy Lube auto maintenance center had adopted that PNW Regional Modern* style of architecture.

* I had to look it up. That boxy style of architecture with charcoal and mud-tones is really called this.**
** According to the internet.
 
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FWIW, the Googie/Populuxe/Doo-Wop/Fantastical architectural styles were important for creating or increasing interest in fast food places in a growing, car-centric culture. It’s perceived as not as effective or practical right now, but I’m not sure that’s based in hard data.
Blessedly in Southern California, tearing down a Googie building makes people riot. When Starbucks wanted to take over a closed restaurant with Googie architecture and signage locally, they weren't able to proceed until they committed to keeping the building's exterior lines and even the shape of the signage intact.

If someone wanted to blandify, say, the Bob's Big Boy on Burbank Blvd., where they still have carhops and have a sign indicating which corner table Bob Hope had perpetual dibs on, it would be a regional scandal.
 
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Ah, the early 2000s. When every restaurant in America was trying to be the next Starbucks. It wasn't just McDonalds, and it wasn't just restaurants...even the local Jiffy Lube auto maintenance center had adopted that PNW Regional Modern* style of architecture.

* I had to look it up. That boxy style of architecture with charcoal and mud-tones is really called this.**
** According to the internet.
Pacific Northwest architecture is great in its context, where it looks out on lots of trees and you want maximum windows to capture as much precious daylight as possible.

No one benefits from the whole country looking like that, though.
 



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