That is something I do enjoy about the PDF side of the business, I am paying for content. Not what you consider good art, or art that I need. If I want color, I print it, black & white, I print that. Might not even be worth printing. Good thing I purchased a more cost effective PDF rather then wasting a larger sum on hard cover books.
Thankfully, I do not consider myself to be average because I don't need all this color or some hard cover book to make it worth my while. Be interesting to see what sells merely by the measure of content, nothing more and nothing less.
There is another aspect of all this, instead of trying to figure out why it is okay to charge so much.. figure out how to make it more cost effective. This industry cannot pride itself on being the only type that misses this idea, it is very common.
Now what makes me laugh, I read how people state they have been involved in this game since god knows when, I myself since 1977 and they forget when everyone used to rant and rave about TSR and their greed for the almighty dollar. Funny how we come full circle. Keep in mind, I am not harping about 50 dollar books, point blank I am not going to buy it. I can take that same 50, take my wife out to dinner and buy another book (Chuckles.. no she is not going to McDonalds). Then after checking out the reviews and if I determine for some strange reason I like the book, I head on over to ebay. Before you get on the financial kick, I am doing far better then most, it is simply the fact I remember the mythical T$R days all to well.
Do understand, I do know with licensing fees there is no way it would pay to make some books PDF's. It would be financial suicide. I am aware that some people do judge a book buy the art work or if it is color or if it is hard covered. I wonder, if Magic of Faerun sold more then Races of Faerun, there would be the start of seeing what sold better or perhaps Magic of Faerun against the Equipment guide. Not many books these days are black and white vs color, so hard to figure that out. Perhaps a poll to see.
Though alot of these smaller publishing teams are rather hit and miss as for quality, atleast there is where you cross the line between writing what sells and writing what people want. There is a difference.
Anyways, enough of this from me. I do wish you luck on the Book of Exalted Deeds, I personally am kind of interested how it stacks up to Book of Vile Darkness.
Enjoy, this is a game after all.