is a business and they are going to go where the money is, i.e. what the majority of their consumer base wants.
WotC is a business, and the vast majority of their customer base want CCGs.
I never said "just that"... And if you read the post I quoted he's not just talking about improvisation.
That's the contrary style being held up. DM Empowerment couched as 'improvisation' or 'inserting things before resolution' or 'changing things.'
He's speaking to a more rigidly balanced rules set... do you disagree 4e offered that?
I'd quibble with 'rigidly,' since balance contributes to maximizing player choice, which is anything but rigid.
Old school D&D by it's rules, advice and play structure is pretty procedural and balanced in it's own particular way... at least AD&D 1e, B/X, and BECMI as I understand them are.
Procedural? I suppose, in presentation inherited from its wargaming roots. Balanced? Not successfully, no. Like 5e, the classic game invited what shoak1 calls "Big DM" intervention or we've been calling improv, and, of course, that 5e calls DM Empowerment.
If he's using 'Story' conventionally (WoD/Storyteller 'narrativism') when he says 'Big Story' (and I kinda doubt that), it was possible at any time if the DM wanted to, but not really a 'thing' until 2e, IMHO.
Not sure why we're discussing PF and OSR clones since I'm speaking to D&D.
They were, and remain, available, very well-supported, alternatives.
You brought up previously-available, now un-supported, alternative.
They serve as contrast.
He asked... "Why must it be one or the other?
That's actually the real question, IMHO. And the answer is it needn't be, and hasn't been, on the part of the game, for going on 10 years, now, at least (if not going all the way back). What he's bumping up against isn't so much the system, but the attitude of the community.