As a DM, I spend a lot of time making the campaign as personal as possible for the players. I require an extensive and detailed backstory and draw on that throughout the life of the PC. I then overlay the world context and create scenarios involving persons who have some connection to the PC's, as well as to the campaign story arcs.
In the recent campaign, I inadvertentently created a villain who so caught the players' ire and imagination (I never saw it coming and hadn't given this particular villain a lot of thought, except as a story device and background flavor, but hey) that I ran with it as they ran after him, and have managed to have him involved in one way or another in the demise, injury or threat of every PC's immediate family, homeland, or religion. He is now the crucible from which the entire campaign develops and will most likely die soon, but because of him, the campaign has so many other layers of complexity, danger, urgency, and immediacy for the players, that they are realizing he was just one aspect of the evil they face, and of the greater threats to their families, homelands, and religions.
I have been able to spin off connections to darker beings, plots, and things of which he was but a part, perhaps a mere pawn, that the focus of the players has developed from mere personal revenge or defense of the homeland, to stopping the plots and machinations within which he has been involved in, all of which encompass the players in one aspect or another.
Anwyay, that is how I have worked with the escalation of focus in the world as the players have grown in power.
In the recent campaign, I inadvertentently created a villain who so caught the players' ire and imagination (I never saw it coming and hadn't given this particular villain a lot of thought, except as a story device and background flavor, but hey) that I ran with it as they ran after him, and have managed to have him involved in one way or another in the demise, injury or threat of every PC's immediate family, homeland, or religion. He is now the crucible from which the entire campaign develops and will most likely die soon, but because of him, the campaign has so many other layers of complexity, danger, urgency, and immediacy for the players, that they are realizing he was just one aspect of the evil they face, and of the greater threats to their families, homelands, and religions.
I have been able to spin off connections to darker beings, plots, and things of which he was but a part, perhaps a mere pawn, that the focus of the players has developed from mere personal revenge or defense of the homeland, to stopping the plots and machinations within which he has been involved in, all of which encompass the players in one aspect or another.
Anwyay, that is how I have worked with the escalation of focus in the world as the players have grown in power.