WotC Some Takeaways From Hasbro's Latest Reports

Solid quarter for Hasbro, but D&D slightly down.

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Hasbro's latest quarterly conference call included a number of interesting details regarding Wizards of the Coast and Dungeon & Dragons.

CEO Chris Cocks reported a successful quarter, with the 2024 Player's Handbook selling 50% more copies than anticipated.

He also talked about D&D Beyond, the official D&D online platform. With 19 million registered users, he reported that a massive 60% of D&D's revenue was direct to consumer sales--as recently as 2022 when Hasbro purchased D&D Beyond from Fandom, that figure was 0%.

However, WotC's revenue was down 5% from the same period last year--and this despite Magic: the Gathering reporting a 3% increase. Tabletop sales overall were up 2%, but digital sales have dropped by a whopping 19%. Cocks attributed WotC's drop to the high peak caused by Baldur's Gate 3 last year.
  • WotC down 5%
  • Magic: the Gathering up 3%
  • Tabletop up 2%
  • Digital sales down 19%
  • Total Hasbro gaming down 6%
  • Toys down 10%
  • Entertainment down 17% (not counting the eOne sale)
Hasbro's profit for this quarter was $223.2 million; the same period last year saw a $171.1 million loss.
 

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UVAtom

Explorer
When they say digital sales are down, does that mean DNDBeyond sales are down? If so, could that have anything to do with the decision to remove a la carte sales?
 


Oofta

Legend
Supporter
When they say digital sales are down, does that mean DNDBeyond sales are down? If so, could that have anything to do with the decision to remove a la carte sales?

Yeah, I miss the a la carte sales. But it coincided with more 3PP being sold on DDB so I wonder if there were issues with how that would be implemented. Of course we aren't privy to the financial details and it could just be some manager somewhere not liking the concept and thinking it would improve profits when it does the opposite.
 

UngainlyTitan

Legend
Supporter
When they say digital sales are down, does that mean DNDBeyond sales are down? If so, could that have anything to do with the decision to remove a la carte sales?
Impossible to say, but the mostly likely reason is that revenue from BG3 so distorted digital sales that it overwhelmed all over movements. They probably know what is going on in detail but are not sharing those results.
 

Selas

Explorer
Don't worry; someone will somehow spin all of this as the 2024 PHB IS underperforming, or another WotC scandal getting worse

On a serious note, selling 50% over the anticipated numbers bodes well; I just wish they gave a concrete number on physical sales vs digital only
Speak of the devil and it shall appear; there's already a video saying that D&D sales are underperforming for WotC.
 


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