Morkus from Orkus
Nope. It specifically(beating general) only says they retain alignment and personality. You are adding in memory when it does not say it is retained.Oh I do not know and neither do you, the character does not lose memories of those friends the spell does not say so .... you are reaching with a hostile agenda, nothing more.
Correct. Alignment and personality are the key factors here. A CN angry and violent barbarian PC would attack his "friends." A LG peace loving cleric would not, nor the enemy for that matter.The personality of the character does not include attacking friends then neither will the beast.