1974: A DIY hobby consisting mostly in the shared imagination of players and the
trading of fan zines*
2024: Fully monetized, self-proclaimed "lifestyle brand." Fans cheer the opportunity to spend more money and proclaim the inherent benevolence of multinational corporations.
...Progress?
* "Soon though, Gary came to hate APAs like A&E. Partly, he seemed to see APAs as ringleaders for thieves, and not just the sort who—in Gary’s estimation—stole a ride on his coattales. Remember that Lee Gold started with a photocopy of the D&D rules. Early on, copies of D&D, especially outside of TSR’s reach in the Midwest, proved scarce.
The $10 price of the original box struck many gamers as outrageous. In the first issues of Alarums & Excursions, some contributors argued that TSR’s profiteering justified Xerox copies of the D&D rules."