resistor
First Post
Because you have to look at your future clientele.
Your current clientele might love what you're producing right now, but if you're not bringing in a new crop what then?
You'd need to make a chocie then wouldn't you?
Either you:
1. Stay with the status quo, and sell to the current clients as long as you can then close up shop...
or
2. Make some changes to your product in an effort to appeal to the new generation.
Number two risks loosing some of your current clients, but leaves room for future life.
Doesn't this just bring us back to the New Coke argument? Coca Cola has been doing pretty well for decades selling essentially the same thing to the same people (I mean, seriously, does anyone ever actually switch from a Coke fan to a Pepsi fan, or vice versa? The lines seem pretty drawn). And the one time they tried to make some changes, it became one of the most commonly referenced business disasters is modern history.
I think the take away point is that neither approach is a silver bullet. (1) risks market stagnation, while (2) risks loss of the consumer base. Either requires planning, careful marketing, and good management.